Here are my rantings on internet marketing. I've given some good advice in some articles, and others, well. Take a look for yourself.
More and more SEOs are jumping onto the blog network bandwagon, creating low quality sites with thin content that have no value. The result being they're de-indexed. Their money and time goes down the toilet and they blog about how PBNs are dead. Hopefully at the same time they realise they're not actually SEOs at all, but simple internet marketers that had a go, and failed. The only thing left to do it bite your tongue and get back up.
Many people are letting them drop, whilst some ping everything they can to have them re-indexed by using plugins or indexing services. It's a shame to just let all that server space go to waste, with a real URL attached.
I'm going to try and explain a few things you can do with those domains/servers, hopefully to inspire you into thinking up your own methods, or perhaps improving on mine.
What I'm doing here is trying to give people an idea on what to do with a burnt url that has server space. Since some things don't need to be – or shouldn't be – indexed inside search engines, it's a good idea to use de-indexed/penalised sites for reasons listed in this article. Of course a Google penalty is only for Google, so still nofollow,noindex those domain if you need to.
If you have a short domain people could remember with at least 5GB server space, that would make a good email account for sending reports, dealing with clients, outreach or for your link building tools. The article extends into file management for holding reports, spreadsheet or articles. I also cover other potential uses to round things up.
First thing is first…
To be able to generate an SSL certificate, you will need to check cPanel if you have an icon labeled SSL/TLS Manager (about half way down under the Security heading). If you do then you can generate and sign your own SSL certificate, install it and use it. If you don't, then I suggest you check other options (link removed) that won't require encryption.
Let's get started…
Click on the SSL/TLS Manager icon, then click on the heading Certificates (CRT) in order to start generating your certificate. You will need to add in your information into the required fields, it's pretty easy.
Once you've generated the certificate, look at the sentence “If you would like to install this certificate now, you can do so using the Installer” and click the link Installer. Then you can choose your domain name and press auto-fill by domain.
Now you can make an email account.
In the main menu of cPanel (where all the icons are) click on the envelope icon that says Email Accounts. Just enter a name and password, then create. Once you've done that, look at the Actions column and the drop down menu that says “more”. Click on the drop down and open in a new window Configure Email Client; we will need this information later.
In the main menu of cPanel you're going to scroll down to click on an icon called Softaculous. Once you're in there, click on Mail in the navigation on the left, then click WebMail Lite; you don't have to use this, but it's pretty good.
When you click the blue install button, follow these instructions:
You can now press install. Feel free to put in your personal email if you want the information sent as a backup. You might get an error about the PHP version, if so just tick the box to change the version and click install again.
Now if you visit the home page of your domain, you should see a login page. Just put in your email firstname.lastname@example.org and password (the one you create earlier) and you should be taken into your new inbox.
If it's not working, you can visit your domain.com/adminpanel and use your Admin login and password to check the setting of your incoming and outgoing. Some people forget to change the port numbers.
Ok, I don't want that. Anything else?
Sure is and I've written an article about that before – Build your owncloud system using a VPS – but this time I'll explain how to install it via cPanel. Much easier I might add!
For the sake of something different, I won't go over OwnCloud again, but I'll use another file sharing PHP application called ProjectSend, which is lightweight and won't take up much space.
You can use this space to have a secure spot for reports, spreadsheets and other files you may not want to upload to Google Drive, Dropbox, iCloud or One Drive.
Go back to step 1 and generate your SSL, install it and crate your email account. Please note that if you can install more than one MySQL database, you can have email and file sharing on the same server.
Once you have generated your SSL Certificate, installed it and created an email you can just go right into Softaculous. Click on File Management down the bottom on the left navigation, then click on ProjectSend.
Once the big blue button is pushed, follow these instructions:
When you have installed it, you can go to your domain – if you installed it into a directory, then go to that directory – and log in. You can now create accounts for people and upload files. When a user uploads something, the other users can't see the files, only the user and admin can.
That's great and all, but I want none of that crap!
Well then, there are a thousand different scripts inside Softaculous. Another alternative is you can check out some suggestions listed below.
This will allow you to test/run code and share it. You might not want this stuff indexed, so a penalized domain is perfect for such a tool. You can save your test and send the link to someone.
This tool is great or its mailbox features and client dashboard. You can also generate all your reports in here such as invoice, user and work order. Great tool if you need to manage staff or have a tonne work you need to manage.
This is perfect for the developer that wants to tracks their clients and automate some features. This has paypal integration, so you can automate all the monkey work and have your clients throw those monkeys into your paypal.
Yeah that's right, ditch your eMarketing subscription and send as many frikin emails as you want. Send nice emails with this easy to use software. You can even have people create their own accounts and charge them for it. Ha!
These tools are great for an SEO Consultant starting out. Place these onto a “secret” domain for clients to use and check their own metrics. I might add though, these tools are no where near as good as the premium subscription, but a good start if you're starting up.
Finally I want to push this Ad campaign manager. You add in your details and track some data for your ads. This is perfect for a domain not indexed. Why would you want this in the SERPs.
I hope this article helps inspire you to make use of those domains. Don't let them die, especially if you have a short name that people can remember. Don't forget you can create shortcuts on your desktop to go directly to your domain. Another reason it if you're on the move all the time, you can have “apps” available from any device or computer.
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I'm a digital marketing and SEO consultant based in Sydney, Australia. I drink a lot of coffee and spend most of my time working on clients websites and improving their search visibility.