Here is a list of common questions I've been asked over the years. If you do have a question that’s not here, then feel free to contact me, i'll do the best to provide an answer.
To be honest, not many SEO consultant or Agencies will tell you their exact strategy. Moreover, not every client requires the same strategy as every client is different, each industry is unique and all keywords have different competition levels. The question is calling a mechanic and asking what’s wrong with your car, without them taking a look at it. I'm happy to discuss anything with you, and pretty open about my strategies to give you an idea on what you may need.
In other cases, people just want to know my process. In this instance, the first step is to build a report, which outlines everything; where are you are online, who you are online and website errors. The information retrieved will shape the way to an online strategy. The plan and a price is discussed with you and if you agree, you’re invoiced and the strategy is executed once a payment is made.
Ok, this comes up nearly every time and my initial reaction is asking what you think white hat SEO is. All SEO consultants are black hat SEOs in one form or another. As soon as you (the client) pay someone (the SEO consultant) to build you a link then you’re breaking Googles Terms of Service.
I wrote an article not long ago that outlines the difference between black hat SEO and white hat SEO.
The safest answer is no. That’s not how it works, and that one word may not bring you the most traffic. It’s my job to find the best possible keywords for you and to separate them based on “buying” and “research” phrases. For more information on keywords, jump to the keywords explained section on the guide for hiring a consultant.
It’s good that you want to rank with popular words, but in reality, these popular words won’t bring you any business and only make up 30% of the worlds searched. I’ll refer to the keyword demand curve for this where the bottom end known as the longtail brings the remaining 70%.
I will not touch your website. That is your developer’s job. The first part of my process is to build a report. If there is anything flagged, and 95% of the time there is, changes to your website will need to be made. The Onsite SEO section will be forwarded to you for you to forward to your developer to make the changes. If you don’t have a developer, I suggest you either find one. Alternatively, I can recommend one.
My reporting process has changed during 2017. All reporting is done by me in Google Drive. Each Report follows from the last and guides to the future. The very first report will be a website audit.
I started my business in November 2010 and have unconsciously been doing SEO for years before that. I knew the techniques but didn’t know it had a name. I simply used it as a unique selling point for web development. Now I do know what it is, I got my qualifications and I specialised in online marketing.
Yes! I’m not an agency, so you can leave whenever you want. I will miss you and I’m sure you will be leaving due to emergency reasons, not my performance.
It is not wise to break an SEO contract, no matter who you’re with. Generally, a contract is put into place to secure the timeline of a strategy. When you break it, you break the work flow and the strategy may not be complete.
I do love to have a chat, however, I have a lot of work to do. I ask that we speak if it’s necessary over the phone, for a short amount of time. If you need to meet with me, an appointment can be arranged. I charge by the hour for meetings, and phone conversations will be concluded at 5 minutes.
As long as you’re located in Sydney, yes. Please see previous question.
There are extra services and I charge for them. I try my best to include everything in the monthly fee, including paying myself and overheads. However, sometimes the client might require something extra, which is discussed and charged accordingly. There are no hidden fees, everything is upfront.
The million dollar question. No honest SEO can give you a timeline without a report, and if they do, they’re straight up lying to you for the sale. I can tell you now that most clients rank between 4 months to 12 months for a medium competition level. Expect a 12 – 24 months contract for high competition sites.
SEO takes time, and speeding things up will have bad consequences as Google updates roll out constantly (search Mozcast). If a client rushes me, I can take the liberty to end the contract.
Although I get this question quite often, there is no answer to it. No one can tell you that.
Your conversion rate depends on you or your sales team, not me. There is a high possibility I can rank you, but if you’re a bad salesman, have no phone manners, your website looks terrible or your server experiences constant downtime, your conversion rate will be low.
That is my process. I won’t touch your website, that’s your developer’s job. I will provide the Onsite SEO section of the report and all changes need to be made before anything else goes ahead. If you're a small business with a static site or CMS like WordPress, then we can talk further about implementing and development.
No, it’s not. In order to protect myself and my knowledge, I charge a premium for reports. At the end of the day, this is my job. I don’t mind giving some brief free advice, but I encourage you to Google it first.
Website Audits will give you the scope of your website. They act as the first report and the benchmark for your business and monitoring performance from the start. A search specialist won't be able to optimise your website without knowing everything about your website, business and competition.
Sure, let me know if you plan on doing this so I can detail the report for someone else to follow. Obviously this will take longer to complete, and you will be charged for my time.
In this section, I have listed some information that to me is common knowledge, but to others it’s eye opening. Hopefully, this will answer any further questions you might have.
Want to know more? I wrote the guide on hiring a Google search specialist.
If you're looking to hire someone at my level of expertise in-house, please see Payscale 5-9 years