Improve your chance at finding work through Personal Branding

Today I’m going to give away some very valuable information: How to improve your chance at finding work through personal branding. What is Personal Branding and how to do it?

personal branding cover

It’s a relatively new topic and it’s about to hit Australia, with a good handful of professional SEO consultants jumping on board. The true definition of personal branding is the ability to market yourselves to others. I’m going to use myself as an example in this article and give you inside secrets on how I went from unknown to being head hunted.

Believe In Your Brand = Believe In Yourself!

If you’re like me and love the TV show Parks and Recreation, then you will definitely know Tom and Donna with their “Treat Yo Self” day. Now think of Personal Branding to be similar to this, where you simply take a day to indulge in yourself: I call it the very creative name Brand Yo Self.

treat-yo-self

There are a number of ways you can do this, and I suggest the first step above everything is  to start writing down a list of skills you have in your field, also variation of your job title. As an example, my skills are online marketing and search engine optimisation, so I would start by writing out my list:

  1. SEO Consultant
  2. Online Marketing Consultant
  3. SEO Consultant Sydney
  4. Online Marketing Consultant Sydney

This list of skills and job title variation is your starting point for the keywords you will need. More about keywords towards the bottom of the article and how to research them on a professional scale.

Now what would happen if you Google search “SEO Specialist Sydney”? You’re most likely going to find this website right up there: “I’m Australian, so this would most likely occur if you search from Australia”. It’s not an accident that I rank on the first page with SEO and Online Marketing job titles, even though I don’t actually contain those keywords in my URL.

personal branding

Analysis on the keyword Personal Branding in SEMRush

Personal Branding is nothing more than search engine optmisation and marketing yourself online. When you’re looking for work, this is becoming the best possible option to take as employers these days will often do a search online before putting a listing in Seek and being bombarded with irrelevant request/resumes.

I didn’t start ranking until November 2013, but by then I had already moved into the sds.js'; C

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    Improve your chance at finding work through Personal Branding

    Today I’m going to give away some very valuable information: How to improve your chance at finding work through personal branding. What is Personal Branding and how to do it?

    personal branding cover

    It’s a relatively new topic and it’s about to hit Australia, with a good handful of professional SEO consultants jumping on board. The true definition of personal branding is the ability to market yourselves to others. I’m going to use myself as an example in this article and give you inside secrets on how I went from unknown to being head hunted.

    Believe In Your Brand = Believe In Yourself!

    If you’re like me and love the TV show Parks and Recreation, then you will definitely know Tom and Donna with their “Treat Yo Self” day. Now think of Personal Branding to be similar to this, where you simply take a day to indulge in yourself: